A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session. Please visit Search Engine Land for the full article.
Content silos negatively affect both the browsing and searching experience which often results in lost sales. Please visit Search Engine Land for the full article.
Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. Please visit Search Engine Land for the full article.
Get accessible and understandable data that can help you make informed advertising decisions using this traffic quality tool. The post This Tool Helps Marketers & Advertisers to Track Traffic Quality by @mql5com appeared first on Search Engine Journal .
Google is back at it, testing large images in their search ads. Glenn Gabe posted about this on Twitter on Friday and Search Engine Land received a comment from Google on it. Google has done this for automative ads starting in 2016 but they started testing large images for search ads back in 2013.
Google announced on Friday some upgrades to products in Google search.
Google’s John Mueller recently stated that Lighthouse metrics are an indication of how fast a site performs for actual users. The post Google: Lighthouse Measures How Fast a Site Loads for Actual Users by @MattGSouthern appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
Google announced this morning that they have rebuilt the Test My Site tool from top-to-bottom. They added a whole set of features that can help developers build a faster site. You check check out the tool over here
Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in the coming weeks, will let advertisers include two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters