A week ago we reported that the in-depth articles in the Google search results mysteriously went away. I asked Google about it and they told me they really didn’t – Google’s statement was “When relevant, we do and will continue to surface high-quality evergreen content as part of the overall search results.” Google did make a code change to how they display them in the source code of the search results page but not much else.
Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies. Google said this included 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 58.8 million phishing ads.
Looking for options to expand your professional network aside from LinkedIn? Check out these 13 platforms. The post 13 Awesome Professional Networking Alternatives to LinkedIn by @hoffman8 appeared first on Search Engine Journal .
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration. Please visit Search Engine Land for the full article.
RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports.
Here is why some folks are calling this the Florida 2 update but don’t let the name confuse you. Please visit Search Engine Land for the full article.
Here’s how to approach outreach and some specific real estate link building tactics that can help boost your search visibility. The post Real Estate Link Building: 3 of the Best Tactics by @DholakiyaPratik appeared first on Search Engine Journal .
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Please visit Search Engine Land for the full article.