Brian Solis is an award-winning author of 8 books and an internationally known keynote speaker. I’ve had the pleasure of knowing Brian for many years and he has consistently been one of the most thoughtful, inspiring and intelligent people I know. Not long ago Brian and I had a chance to catch up and he shared with me the news of his new book Lifescale – How to live a more creative, productive and happy life .

Data solutions to speed and heighten your marketing effectiveness. Please visit Search Engine Land for the full article.

Quality data is key to SEM program success. Learn why using it the right way helps boost conversions and ROI.

Stop optimizing for Domain Authority; it has no impact on Google rankings. Please visit Search Engine Land for the full article.

A search click is not just a click. It’s a consumer on a purchase journey. Please visit Search Engine Land for the full article

Google has launched a new ad format on image search named shoppable ads.

I am not surprised, as you probably could tell when I wrote about my issues with Moz’s domain authority a month ago.

Google’s John Mueller advises site owners to provide supporting content when publishing a web page with a video on it. The post Google: Include Supporting Written Content When Publishing Videos on a Web Page by @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller says there’s no harm in using different types of structured data on alternate versions of a page. The post Google: It’s OK to Use Different Structured Data Types on Alternate Versions of a Page by @MattGSouthern appeared first on Search Engine Journal .