Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns. The post 5 Strategies for Customer Uploads in PPC Campaigns by @michellemsem appeared first on Search Engine Journal

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 18 incredible speakers to take the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.) Still need to snag your ticket for this sea of actionable talks?

Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right. The post How to Grow Your Cannabis Brand with Digital Marketing by @lisabuyer appeared first on Search Engine Journal .

The post Unconventional B2B Marketing: 5 Of The Most Woke Marketers appeared first on Online Marketing Blog – TopRank® .

These best practices will help you set up campaigns and ad groups effectively for a better account structure.

Theories on what the Google March 2019 Update was and how to fix ranking drops. The post Google March 2019 Update Theories on How to Fix by @martinibuster appeared first on Search Engine Journal

Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more. Please visit Search Engine Land for the full article.

SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.