Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer’s journey. The post Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts by @alexanderkesler appeared first on Search Engine Journal .

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020 , the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019 , according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are.

Now is your chance to save big on advanced, actionable SEO and SEM tactics.

Google’s John Mueller discusses how the value of links may be context sensitive. The post Google’s John Mueller Discusses Changing Role of Links in Ranking by @martinibuster appeared first on Search Engine Journal .

Here is some detailed advice that will help you protect your reputation online.

Google announced changes to Android that may affect it’s search and browser dominance in Europe.

As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google wants to keep it going.

Google’s John Mueller explains the role of TF-IDF in how web pages are ranked. The post Google’s John Mueller Discusses TF-IDF Algo by @martinibuster appeared first on Search Engine Journal .

Google posted on Twitter that within Google My Business you can now highlight and post automatically suggested reviews as customer testimonials. Google said “Google My Business now provides suggested posts to help you showcase positive reviews