Archive for April, 2019

Does Google owe us more than just an apology over de-indexing?

2019/04/16

Do we deserve more transparency from Google? Do we deserve more then jut an apology? Please visit Search Engine Land for the full article.

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7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge by @adamproehl

2019/04/16

Here’s how to improve your ecommerce PPC and get qualified searchers with high purchase intent to click on your ad. The post 7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge by @adamproehl appeared first on Search Engine Journal .

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SMX Overtime: Starting fresh with new match types and account structures

2019/04/16

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019. Please visit Search Engine Land for the full article.

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Google’s Indexing Bug Spreads Like A Virus To Coverage Report, URL Inspection Tool & More

2019/04/16

The Google de-indexing bug, which took about 6 days to resolve and is supposedly resolved as of last Thursday is now causing issues within Google Search Console. The coverage and enhancement reports, as well as the URL Inspection tool are all impacted according to Google.

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Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency by @MattGSouthern

2019/04/16

Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost).

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Google Showing Previously Fetched Results – Update Button

2019/04/16

Google is testing an option for some searchers to refresh the search results, like we saw back in June of last year, but they reworded the messaging to read “showing previously fetched results” and then an update button. Here is a screen shot from Tejas Tkakkar on Twitter.

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Twitter is Still Verifying Users Despite Pausing the Application Process by @MattGSouthern

2019/04/15

Twitter has reportedly verified over 10,000 accounts since suspending the application process in 2017. The post Twitter is Still Verifying Users Despite Pausing the Application Process by @MattGSouthern appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 15, 2019

2019/04/15

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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