When a brand takes a stand, they get links. But is link building through social responsibility right for your business.

Last night at around 8pm ET while in a taxi back to my home from the airport, I wrote on Search Engine Land that Google’s indexing issue was back. Google then confirmed a new indexing issue on Twitter at around 2:20pm ET the following morning.

Two independent witnesses share what a Googler said were the real reasons for the April 2019 index outages.

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London. It was my first time at an event in London, SMX London and Rising Media flew me out here and put me up

If you look at the Google cache on many sites that are updated regularly (daily or more often), you will see that the cache date is now within a couple days old. It looks like maybe Google fixed this prolonged outdated cache date bug that they told everyone not to worry about.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google’s John Mueller said on Twitter that if you think it is a good idea to take your web site and break it up into two different web sites, you might want to reconsider. He said “If you make 2 websites out of one, you’re not going to be twice as visible in search.”

By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article.

Google is testing using company logos in map pins. Darren Friel spotted an example of this with the Early Settler brand.