Google Ads announced a new performance planner tool that identifies the best spend amounts for your campaigns to drive incremental conversions, they said. Performance Planner is a tool that lets you create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance

Here’s a four-step process for implementing Smart Bidding in your paid search strategy. The post Smart Bidding in Google Ads: An Up-to-Date Guide via @dangilbertppc appeared first on Search Engine Journal .

Kelsey Jones talks about her 12-year journey as an SEO pro and what she’s learned along the way.

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating.

Google’s Martin Splitt shared the top 3 SEO factors.

After months and months of complaints from the SEO community, Danny Sullivan from Google said the cache bug should be fixed soon.

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search.

New research reveals over half of marketers aren’t delivering the right content to the right audience at the right time. The post 51% of Marketers Believe They’re Not Delivering the Right Content via @MattGSouthern appeared first on Search Engine Journal .