A new tool for users to manage how their off-Facebook activity is used by advertisers may affect ad targeting capabilities. The post Facebook Gives a Heads-Up About a New Tool That May Affect Ad Targeting via @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller said on Twitter that it doesn’t necessarily make sense to just go into your content management system and delete old pages after a certain date.

Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information. The post Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits via @MattGSouthern appeared first on Search Engine Journal .

Google is expanding its shopping experience, letting users add items to a universal shopping cart from several of its services.

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.

Valentin Pletzer didn’t want to just take Google’s word that the new evergreen GoogleBot is live, so he tested it. In short, Google’s word was the truth and the new GoogleBot is indeed live.

Google rolled out the Trips travel planning service to the desktop and a tighter integration between Trips, Google Search, and Maps. The post Google Trips Could Disrupt Travel Business via @martinibuster appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers. The post Google Confirms it Will Show Ads on its Mobile Home Page via @MattGSouthern appeared first on Search Engine Journal .