You can now discover, see and listen to audio podcasts directly in search. This was part of the overall I/O keynote from Wednesday, but launched yesterday morning and you can I can see it on both desktop and mobile Google search.

For the past several months both John Mueller and Gary Illyes from Google have been telling webmasters and SEOs that image search is something they should be paying more attention to. Well, now we know why – not just the 3D images but Google announced support for higher resolution images and also swipe up from an image to an AMP story from image search.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

I am seeing some limited chatter around a possible Google search algorithm update around May 9th, maybe starting May 8th. The chatter and signals are not super high, like some other updates, but there is enough for me to bring this to your attention.

Google says it is making progress, but there are still days for which reporting is inaccurate. Please visit Search Engine Land for the full article.

This week I covered the monthly Google Webmaster report, so catch up on the past month there.

Googlebot now supports many more features and will make it easier for developers to ensure their sites work with Googlebot.

User engagement is a hallmark of SEO success. Learn more about what user engagement is and 11 tips to boost yours. The post 11 Ways to Increase User Engagement & Why It Matters for SEO by @Carolyn_Lyden appeared first on Search Engine Journal

While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search

Discover how this yin and yang model can help grow your business.