Instagram has been spotted testing “order” stickers in stories, which may indicate it’s working on new ways to complete transactions. The post Instagram is Testing an “Order” Sticker for Stories via @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

I am really trying hard to understand the process webmasters and SEOs can take when it comes to first learning that their favicon was removed from Google’s mobile search results page because it violated the guidelines and then if it was, how they can make a change and then notify Google of the change so their new favicon can show back up in search.

Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. The post Google Ads is Removing Two Bidding Strategies in June via @MattGSouthern appeared first on Search Engine Journal .

SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong. Please visit Search Engine Land for the full article

IF you’re using target outranking share or target search page location bidding, prepare to make a switch next month. Please visit Search Engine Land for the full article.

Google has updated its help document on using ‘how-to’ structured data with new guidelines about things people should avoid doing. The post Google Updates Guidelines on Using ‘How-to’ Structured Data via @MattGSouthern appeared first on Search Engine Journal .

I am seeing very early signs of a Google search ranking update that started last night and has been fluctuating in and out this morning into the various Google data centers. The automated tracking tools aren’t really showing much yet but the WebmasterWorld forums has some early chatter from the SEO community.

Here’s how to analyze the before and after of any archived webpage using the Wayback Machine. The post How to Use Archived Versions of Websites for SEO Troubleshooting via @5le appeared first on Search Engine Journal

Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.