We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time, effort, care, and money (when it makes sense) to cultivate partnerships rather than one-time or “on-my-terms” engagements, industry influencers and experts are far more apt to do the same

It is incredibly rare for a public company to admit they got hit by an algorithmic update by Google search. But Eun-Ji Noh, the data scientist in LinkedIn’s SEO department shared at SMX London that they did indeed get hit by the update and how they recovered.

After years and years of doing absolutely nothing on the Google home page for Memorial Day or maybe just placing a simple US flag and ribbon lower down on the home page, Google has gone all out for Memorial Day this year.

Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile

Google has confirmed yesterday that they fixed the indexing issue that started Thursday night with Google indexing new content. It is a similar issue from the day prior to that where Google stopped indexing new fresh content as well. Both are now supposedly fixed and fully resolved

A recent study shows that nearly a quarter of small business owners believe visual content is highly effective.

Posted by TheMozTeam This blog post was originally published on the STAT blog . With local search as competitive as it is, it’s no longer a question of whether or not you should optimize for local — it’s how soon. And when your goal is to get your online customers to visit your location IRL, your strategy needs to be the real deal

John Mueller from Google posted on Twitter that he will be creating more Q&A videos around SEO and webmaster related questions with Google search.

Instagram is taking its celebration of Pride Month a step further this year with rainbow story rings. The post Instagram to Make Stories More Colorful for Pride Month in June via @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…