Here are five steps that SEOs can take to become more resistant to Google algorithm updates.

Here’s why keyword-driven content is likely a waste of resources for startups and what you should be writing instead.

Negative feedback shouldn’t impact how you see yourself as a digital professional. Here are tips for dealing with negative feedback. The post Tactics for Tackling Negative Feedback (& How to Not Take It Personally) appeared first on Search Engine Journal

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article

Got to love this exchange – you have Genius coming out saying we caught Google red handed stealing/scraping our lyrics from our web site. Google then yesterday says, we didn’t do it, we paid for LyricFind to give us these lyrics they may have stolen from you guys – so blame them.

The format has proven successful with Shopping ads, but will users swipe through text ads?

The post Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales appeared first on Online Marketing Blog – TopRank® .

Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Search Engine Land for the full article.

Alyeda Solis posted a Twitter poll that received almost 1,000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web pages. So while Google is taking a mobile-first approach, SEOs still seem to spend a considerable amount of effort on desktop