Posted by sam.nemzer SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going to lead to more traffic. At Distilled , we’ve been in the fortunate position of working with our own SEO A/B testing tool , which we’ve been using to test SEO recommendations for the last three years

Here is a recap of what happened in the search forums today…

Google has been spotted testing the addition of timestamps for certain types of YouTube videos in search results. The post Google is Reportedly Adding Timestamps to YouTube Videos in Search Results via @MattGSouthern appeared first on Search Engine Journal .

Sergey Alakov posted on Twitter screen shots of Google showing the hotel finder box but without putting in the location of the searcher. So you searched for [hotel] and Google asks you to enter in the location of the hotel you are looking to book and not pre-fill in your current location

Google Search Console had yet another data bug, this one impacted your image search traffic.

Danny Sullivan from Google said on Twitter over the weekend that the Google core updates are not like the old or new Google Panda algorithms. He said “the core update isn’t like Panda of old (and no, it’s not like Panda of new, either).”

The visual search feature will recommend fashion and home decor products based on the context of an image.

Join us on Tuesday, June 18, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

Here’s how to mine the SERPs to identify topical and linguistic trends and help you improve your SEO performance. The post How to Mine the SERPs for SEO, Content & Customer Insights via @RoryT11 appeared first on Search Engine Journal .

Lyrics site Genius used Morse code to catch Google ‘red handed.’ Please visit Search Engine Land for the full article.