Archive for July, 2019

Yoast SEO 11.6 updates how-to structured data block, following Google’s changes

2019/07/09

The latest update also includes more UX changes and bug fixes. Please visit Search Engine Land for the full article.

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5 Content Promotion Tactics To Make You (Almost) Famous

2019/07/09

Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on your way to star-quality promotion. Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the start of your campaign. Harnessing the power of industry events, keeping abreast of trend forecast data, and incorporating interactive elements are also tactics that can significantly up your content promotion game.

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Google: Both Old Or New Domains Do Not Benefit You In Google

2019/07/09

Google’s John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google’s ranking algorithms. New or old domains can rank well and it doesn’t help your site rank to register your domain name for a longer period of time.

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The need for speed in search: 5 speed types to master now

2019/07/09

To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization.

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Google AMP Visual Stories Now Live

2019/07/09

Back in February 2018 Google announced a new form of AMP Stories named “visual stories.” Well, it looks like they are now live. Truth is, they may have been live for some time but I have not seen them until now. Valentin Pletzer shared he spotted it on mobile for a query on [fortnite battle royale].

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Holy Grail SEO: High Volume, Low Competition Keywords via @daniellofaso

2019/07/09

Discover the importance of low competition keywords and how to use them in your SEO strategy. The post Holy Grail SEO: High Volume, Low Competition Keywords via @daniellofaso appeared first on Search Engine Journal

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Dual Google Business Related Carousel

2019/07/09

Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business “related” carousel on desktop. I cannot replicate this and I don’t think I’ve ever seen this happen before but I am told it does happen and it is rare.

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Google Maps Bug With Business Reviews Disappearing

2019/07/09

In the past week or so, many local SEOs have been complaining that reviews on local listings in Google are disappearing. Some are saying it is tied to the launch of short names and removing your short name will bring back the reviews but I am not sure if that is correct.

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Google Stops Sending Referral Traffic to Bing’s ‘Discover’ Section via @MattGSouthern

2019/07/09

Google is no longer showing results from Bing’s ‘Discover’ section, which it had previously been sending significant referral traffic. The post Google Stops Sending Referral Traffic to Bing’s ‘Discover’ Section via @MattGSouthern appeared first on Search Engine Journal

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How to Make the Most of MozCon (and Stay Motivated Once it’s Over)

2019/07/09

Posted by Kirsten_Barkved Show of hands if the following scenario has ever happened to you: You make it to a conference. You

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