LinkedIn rolled out a new page dedicated to insights and research, which is designed to help marketers make informed decisions.

A recent study on blog structure finds most blogs are making a critical mistake that could impact rankings. The post Study Finds the Structure of Most Blogs May Be Hurting Search Rankings via @MattGSouthern appeared first on Search Engine Journal

Here’s how you can optimize rich snippets for better user experience – even when it’s a zero-click result.

Want some pure myth busting from Google? Well, here it is.

Building links for a large brands? Here are six effective link building tactics you may be missing out on.

Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy. Please visit Search Engine Land for the full article.

Google would be better off removing “reviews from the web” because the lack of enforcement with their own guidelines makes it difficult to understand. Please visit Search Engine Land for the full article.

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs.  Recently we shared an interview with Margaret Magnarelli , who spent nearly a decade as a magazine editor before moving into a content marketing leadership role. With her background in journalism, she offers important perspective for marketers everywhere. The same is true for Annie Granatstein , who lives at the center of the convergence between investigative journalism and brand marketing.

Make sure to check your call to action and ad placements. Please visit Search Engine Land for the full article.

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and