Checklists are essential to tackling a project thoroughly and completely. Learn how to create your own checklists in this guide. The post The Complete 19-Point Checklist for Writing Checklists via @stoneyd appeared first on Search Engine Journal .

Back in 2015, on mobile, Google went from showing the URL to showing the site name, plus the breadcrumb in the search results. This morning, I have been hit up numerous times about Google doing the same on desktop. It doesn’t seem 100% rolled out yet, so this might be a test or a bug, but it seems Google is showing breadcrumbs, not URLs, on desktop as well now.

Discover how educators shop differently than parents and students and learn pointers to capture this important market. The post Rule Back-to-School: Marketing Tips for Reaching Educators appeared first on Search Engine Journal

Some performers take the stage all by themselves, with no props or partners to lend support, and capture their audience with a riveting solo act. Hilarious standup comedy routines and enlightening TED Talks exemplify this ability in action.  As a content marketer, there are occasions where a well written piece will take off on its own, with no help required beyond a powerful message presented clearly. But more often, spicing things up with added elements of interactivity or visual pizzazz provides a necessary added boost in today’s busy digital environment

Google announced AdSense will stop ads from showing BEFORE invalid clicks happen. The post Google AdSense Announces Crackdown on Invalid Clicks via @martinibuster appeared first on Search Engine Journal .

Google seems to be testing the people also view carousel with images and icons in them. Here is a screen shot from Raman on Twitter that shows in the people also view carousel snippets the favicon, site name, title, description and an image. I don’t think I’ve seen images in the people also view snippets.

Olivier Kyte is in that Google search favicon desktop results test and he noticed that for some search result listings that the snippets are missing the URLs from showing up.

Andy Sternberg noticed that when you go to a Google AMP cache page, where it shows the google.com/amp cache URL and not your native URL, the share icon has changed. It is now showing the native sharing icon, as opposed to a drop down that shows you the site’s URL.

Here is a recap of what happened in the search forums today…

Google has started to show data in Search Console related to a new image search feature introduced last month. The post Google Search Console Shows New Image Search Data for AMP Pages via @MattGSouthern appeared first on Search Engine Journal .