A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Please visit Search Engine Land for the full article

GMB, maps, reviews, voice and offline conversion tracking are all on the agenda.

The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets. Please visit Search Engine Land for the full article.

Google has a new Google Doodle, special Google logo, on its home page for Ignacio Anaya García. It is a nacho Doodle for the inventor of nachos

Google is back to testing numerous ways of paginations on the desktop search results page. We covered some of these before but the testing is getting heavier now, or at least it appears to be. The tests include showing the more results button on desktop, like it does on mobile.

So we know Google does not want you to try to manipulate Google rankings, including through link schemes.

Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons. The post Instagram is Working on Layouts for Stories, New Boomerangs, More via @MattGSouthern appeared first on Search Engine Journal .

Posted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle.

Sometimes Google may remove a featured snippet from showing in the search results because it doesn’t comply with its own internal policies or guidelines. Google currently does not notify webmasters when such a removal happens but Danny Sullivan from Google said the company is considering doing so.

Here is a recap of what happened in the search forums today…