Use these tips to take the best advantage of Google Ads’ latest change on keyword match types. The post Do These 3 Things Before Google Changes How Keyword Match Types Work via @siliconvallaeys appeared first on Search Engine Journal

You can best avoid PPC snags if you know what to look out for. Here’s what to watch for

Check out this new interface for Google Image search that is now live after months of testing.

We’re coming up on the 10-year anniversary of the movie Avatar , which was released in December of 2009 and held the title of highest-grossing film worldwide for nearly a decade before being unseated by Avengers: Endgame earlier this year.  James Cameron’s signature cinematic spectacle presents a model worth following for any content marketer hoping to amaze their audience. We don’t need a $200 million budget, as Avatar had, but we should aspire to adopt the meticulous planning and strategic foresight that drove the film’s galactic success.  This was the leading subject in our new interactive CMWorld experience, Witness the Greatest Content Marketing Show on Earth , produced in collaboration with Content Marketing Institute to create ahead of next month’s festivities in Cleveland.

Image search recognition is getting pretty good, here is a study that shows how good it is right now. Please visit Search Engine Land for the full article.

This is a topic I’d likely be very biased about but I decided to cover it because if it was another Googler talking about the same thing, I’d probably cover that as well.

Mike Blumenthal spotted this last week, where Google was testing showing not just the local pack carousel, but an ad slot in that local pack carousel. We’ve seen lots of variations of the local pack carousel – a scrollable carousel of local results. But this one has an ad unit and that ad unit sticks to the top above the organic local pack results.

We’ve been hearing for a while that Google may be adding voice search filters to the Google Search Console reports. This would enable you to see how people discover your site using voice and Google Assistant, differently than they would by typing in search queries into Google. But did you know that when the Google Assistant reads a featured snippet, that is not counted in Search Console at all?

Here is a recap of what happened in the search forums today…