Doing SEO is not following a checklist. Here’s why we should start focusing on the end result instead. The post What Does It Mean to ‘Do SEO’

Here’s how you can avoid wasted spend on Shopping ads caused by poor matching. The post Machines Now Run Google: How to Avoid Wasted Shopping Spend & Fight Back appeared first on Search Engine Journal .

John Mueller and the Google webmaster account (probably also John Mueller) said that having the date in your URL is fine. In fact, many publishers do just that because having a unique ID in the URL use to be a requirement for Google News.

Here’s why you should stop tracking Facebook Page Likes and Followers and what you should be doing instead.

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. Please visit Search Engine Land for the full article

A car engine without a water pump. A baseball team without a shortstop

Google also updated the export to let you choose the timeframe of the export. Please visit Search Engine Land for the full article.

Pinterest is enhancing users’ ability to collaborate on group boards with the roll out of three new features. The post Pinterest Enhances Group Boards With New Collaboration Tools via @MattGSouthern appeared first on Search Engine Journal

Instagram is rolling out new policies around content that promotes weight loss products or cosmetic procedures. The post Instagram Has New Policies for Content Promoting Weight Loss Products via @MattGSouthern appeared first on Search Engine Journal .

Twitter is giving users in the US the ability to hide replies to their own tweets. The post Twitter Officially Rolls Out ‘Hide Replies’ Feature in the US via @MattGSouthern appeared first on Search Engine Journal .