This week I covered the Google search ranking update fluctuations we saw all week long, no Google did not confirm it. Google launched the Sept…

Google has added another structured data report, allowing site owners to quickly check whether breadcrumb markup has been implemented correctly. The post Google Search Console Adds a New Structured Data Report for Breadcrumbs via @MattGSouthern appeared first on Search Engine Journal .

Find out whether an SEO change will help or hurt your site is to test using the scientific method. The post The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors via @Kammie_Jenkins appeared first on Search Engine Journal

Use this 10-point checklist to ensure that search engines are crawling your website – especially key pages – efficiently.

John Mueller from Google was asked if it is okay for a site to have content that pre-dates when the domain name was registered or when the site first launched. John Mueller responded that it is okay, he said “It’s fine to host older content on a new domain.”

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal .

About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad Roughly a quarter of consumers have made a purchase after being exposed to a podcast ad, and about one in three say they find podcasts ads to be more engaging than other formats, according to newly-released survey results. MarketingCharts Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media Some 65 percent of marketers see high-quality data as the most important element for campaign success, while also estimating that roughly 21 percent of marketing spending goes towards poor quality data, two of the findings in a new report about marketing data quality

Most of the fake reviews that are submitted (91%) are “biased positive reviews.” Please visit Search Engine Land for the full article.

Now smart bidding can take foot traffic and online conversion actions into account. Please visit Search Engine Land for the full article.