Here’s a look at research based on the past year and how advertisers should think about close variants moving forward. Please visit Search Engine Land for the full article.

Today on the 94th birthday of B.B.

Google has added one more type of structured data to its growing list of structured data reports in Search Console.

The folks at RankRanger are showing data that on average, the title tag length shown in the Google desktop search results have gone down from 55.3 characters to 50.9 characters on average.

Posted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed ) as one of the signals used by its algorithm to rank pages , it’s important to have that insight down to the page level. One of the pain points in website performance optimization, however, is the lack of ability to easily run page speed performance evaluations en masse.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format.

Google updated Reviews Rich Results. Change affects publishers with reviews structured data.

On Friday, yes, Friday the 13th (hence the graphic), I reported on signals of a possible Google update. As an update, these signals are still there, the chatter is still ongoing through this morning, and the tracking tools are also showing changes even as of over the weekend