Who benefits, who will implement the new attributes and how much change should sites expect? Please visit Search Engine Land for the full article.

Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on Twitter.

Here is a recap of what happened in the search forums today…

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns. The post Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns via @MattGSouthern appeared first on Search Engine Journal .

With all this discussion around the changes to how Google treats the nofollow link attribute, Bing chimed in about how they treat it. Fabrice Canel from the Bing search team said on Twitter “we always treated the nofollow link attribute as a ‘hint’, making our own decision on trusting or not trusting.”

Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery. The post Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery via @MattGSouthern appeared first on Search Engine Journal .

Google is testing a vertical bar or vertical line next to the search results snippets when you hover your mouse over the snippet. Mordy Oberstein said this was spotted by Shay Harel, the Founder/CEO of RankRanger.

Microsoft is opening up its responsive search ads beta to all advertisers. The post Microsoft’s Responsive Search Ads Now Available to All Advertisers via @MattGSouthern appeared first on Search Engine Journal .

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads. Please visit Search Engine Land for the full article.