For most of the readers here, this is very old news but I loved how John Mueller broke it down in such a simple and clear way. This is how Google picks the canonical URL, the URL it shows in its search results, to searchers.

Google is changing the way people use its search engine to find the next TV show or movie to watch.

I had the pleasure of sitting in on Zari Venhaus ’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage.  After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications.  She insists she was not successful her first time creating a martech business case. It took living through many failures and successes to reach the process she uses today.

Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization. Please visit Search Engine Land for the full article.

Take note if you have movie listings on your web site.

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness. Please visit Search Engine Land for the full article.

I am seeing new signs of yet another Google search ranking update starting late yesterday, September 4th, through today, September 5th. There is some early chatter in both the WebmasterWorld and Black Hat World forums. There are also some tools that are showing the change as well, not all of the tools because it might be too early for them to pick up on the changes yet

How can SEO shape a powerhouse strategy for UX? Learn how SEO data can provide powerful UX insights to capitalize on. The post SEO UX Play: Information Architecture & Linking Hierarchy via @kcmelton01 appeared first on Search Engine Journal .

Use these seven out-of-the-box ideas that can help improve your PPC performance. The post 7 Out-of-the-Box PPC Advertising Ideas You Should Try Now via @LisaRocksSEM appeared first on Search Engine Journal .

Google announced it is removing the remaining distance-based service area businesses. It will be converting them to the closest named area. Google said “Service-area businesses currently based on a distance will be automatically converted to the closest named areas, like San Francisco, CA or Islington, London.”