Google Ads is improving the way it tracks the performance of app campaigns. The post Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

The first episode of Google’s ‘Search for Beginners’ video series aims to help businesses determine if they need a website.

When you saw a review from a “Google User” in your Google My Business listings, a local review from a user who has not set up a real Google account, you were able to hover your cursor over that name and it would show you an abridged version of the email address.

Over the past 24-hours or so, maybe piggy backing off the weekend update or maybe a tremor to a previous core update or maybe both, Google seems to be doing another ranking and algorithm update. The chatter is not massive but there are 100% folks noticing an update.

Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Please visit Search Engine Land for the full article.

An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. Please visit Search Engine Land for the full article.

SEO pros must always be learning. Here’s how to stay informed despite the ever-changing nature of SEO. The post Ongoing Education: Your Secret to SEO Success via @AndrewDennis33 appeared first on Search Engine Journal .

Here are some key components of a successful international content marketing strategy. The post International Content Marketing: How to Create a Global Strategy via @ashleymadhatter appeared first on Search Engine Journal .

Get inspired by Barry Schwartz’s exceptional work ethic, no nonsense approach to covering SEO news, and more. The post Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] appeared first on Search Engine Journal .