Archive for October, 2019

Survey: 97% of online adults transact with businesses they find on Yelp

2019/10/23

The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016. Please visit Search Engine Land for the full article.

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Microsoft Advertising unveils interface redesign

2019/10/23

The new user experience brings it in line with Google Ads. Please visit Search Engine Land for the full article.

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Blocking Google Via Whitelisting IPs Is Fine

2019/10/23

John Mueller of Google said it is okay to whitelist specific IP addresses if you do not want GoogleBot to access that content yet. That is not a form of cloaking and not against Google’s guidelines.

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Google Ads New Affinity Audiences & Seasonal Event Segments

2019/10/23

Google Ads launched two new features to target searchers, those new features include affinity audiences and seasonal event segments for in-market audiences.

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Daily Search Forum Recap: October 22, 2019

2019/10/22

Here is a recap of what happened in the search forums today…

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Google Webmaster YouTube Channel: Search for Beginners

2019/10/22

Google is adding another new series to the Google Webmaster YouTube Channel, this one is named Search for Beginners. “An animated series is coming soon, and we’re supporting multi-language learning with subtitles. Learn the basics of creating an online presence, SEO and Google search,” Google said

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Wait. Google Now Monitors Social Media For Issues With Search?

2019/10/22

There was a tweet from Gary Illyes talk at PubCon where he possibly said that Google now monitors social media to find issues with Google search. Here is that tweet paraphrasing what Google’s Gary Illyes said:

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SMX Overtime: Rise of the PPC geek

2019/10/22

The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing. Please visit Search Engine Land for the full article.

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Screaming Frog releases SEO Spider version 12.0

2019/10/22

The update adds PageSpeed Insights API integration and auto-saves.

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‘Burnout is real’: Why successful agencies prioritize time management skills

2019/10/22

And the questions clients should be asking prospective agencies. Please visit Search Engine Land for the full article.

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