Amy Bishop of Cultivate talks about audience targeting in paid search and what PPC marketers can do to succeed. The post Audience Targeting in Paid Search with Amy Bishop [PODCAST] appeared first on Search Engine Journal .

Personalization is one of the most-discussed topics in marketing today, B2B or otherwise, and with all the chatter it can be a little tricky to separate fact from fiction. At MarketingProfs B2B Forum on Tuesday afternoon, Arm Treasure Data’s* Global Head of Marketing Tom Treanor took the stage to serve up some truth.  By offering clarity around what separates the leaders from the learners on this critical frontier, his session provided a blueprint for refining and improving our efforts to get in sync with customers and prospects

Voice and visual search will ultimately become significant drivers of query volume beside text input. Please visit Search Engine Land for the full article.

Google announces an easy way to create Google Actions for Google Assistant with structured data. The post Create Google Assistant Actions with Structured Data via @martinibuster appeared first on Search Engine Journal

Google is bringing its Webmaster Conference to Zurich on December 11th. I definitely cannot make this one, although, if timing was better, I’d fly out for it.

Some SEOs are noticing Google add to their title tags that are displayed in the Google search results snippet’s headline a city name. Lily Ray posted about this on Twitter and said “I’ve seen Google modify title tags many times, but this is the 1st time I’ve seen Google append a city name to a title tag for a generic service page it *thinks* should have a local intent.”

Yahoo announced that all Yahoo Groups will be shut down October 21st, and all content will be removed December 14th.

Pinterest has released its 2019 Halloween report, which reveals insights into what people are searching for this time of year. The post Pinterest Reveals the Top Trending Halloween Searches for 2019 via @MattGSouthern appeared first on Search Engine Journal .

Facebook introduced new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. The post Facebook Introduces New Custom Templates for Stories Ads via @MattGSouthern appeared first on Search Engine Journal .