Archive for October, 2019

Google: Stick to structured data guidelines if you want the rich result

2019/10/10

“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said. Please visit Search Engine Land for the full article.

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Should you do 100% of your SEO in-house?

2019/10/10

Here are some real-world scenarios where it can make sense to augment your in-house team with external partners. Please visit Search Engine Land for the full article.

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Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility via @MattGSouthern

2019/10/09

Google recommends following the official structured data requirements to ensure content is eligible to be displayed as a rich result. The post Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility via @MattGSouthern appeared first on Search Engine Journal .

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Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling via @MattGSouthern

2019/10/09

Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot. The post Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling via @MattGSouthern appeared first on Search Engine Journal .

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Google Reveals the Top Halloween Costume Searches for 2019 via @MattGSouthern

2019/10/09

Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches. The post Google Reveals the Top Halloween Costume Searches for 2019 via @MattGSouthern appeared first on Search Engine Journal .

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Bingbot goes evergreen

2019/10/09

Bing will adopt Chromium-based Edge browser to run JavaScript and render pages. Please visit Search Engine Land for the full article.

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Someday Machine Written Content Will Be Okay With Google Webmaster Guidelines

2019/10/09

Google has a guidelines in its webmaster guidelines against automatically generated content but that guideline might change as machines and AI get better at producing not just understandable but useful content for humans. John Mueller of Google said thinking into the future, he can see this guideline changing with that. But for now, machine written content is not okay.

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Quora adds 3 new targeting options for advertisers

2019/10/09

The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe. Please visit Search Engine Land for the full article

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Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing via @MattGSouthern

2019/10/09

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. The post Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing via @MattGSouthern appeared first on Search Engine Journal

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