Start tracking user behavior on your website and identify the tools you need to get the right data. The post 6 Types of User Behavior to Track on Your Website & the Tools to Do It via @coreydmorris appeared first on Search Engine Journal

These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year. The post YouTube’s Organic Visibility Tops Wikipedia in Google SERPs via @gregjarboe appeared first on Search Engine Journal .

Google has launched a new local Google My Business initiative named My Business Provider. This essentially lets other companies or organizations help verify businesses and organizations they work with in Google My Business. In short, it is a way to allow others to add existing verified businesses to Google My Business

Get higher chances of getting discovered online by guest blogging. Learn the right (and wrong) way to do it. The post How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy appeared first on Search Engine Journal .

The listing are powered by product schema and retailer feeds submitted to Google Merchant Center. Please visit Search Engine Land for the full article

No matter how much you already know, in 2020’s always-on B2B marketing landscape there’s always more to learn. That’s why savvy B2B marketers are continually seeking out new methods and research, and refining and honing their existing skills. Whether it’s influencer marketing , conversion optimization , or search engine optimization (SEO), with more options available for learning new marketing skills today than ever before, choosing where to start can sometimes seem overwhelming

You don’t want your resellers or competitors outranking you for your own brand name and product names. Please visit Search Engine Land for the full article

The change brings position reporting in line with Google Ads. Please visit Search Engine Land for the full article.

Google seems to have recently made the new GoogleBot user agent name that is dynamic for the evergreen GoogleBot live. Bastian Grimm said he started noticing the new name on January 12, 2020.

PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East. Please visit Search Engine Land for the full article