Archive for January, 2020

What’s happening with featured snippets?

2020/01/30

Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently. Please visit Search Engine Land for the full article.

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How to win Agency of the Year: Interview with a judge

2020/01/30

Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.

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With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

2020/01/30

Move is ominous for all companies “aggregating and anonymizing” user behavioral data for third party sale. Please visit Search Engine Land for the full article.

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Google Chrome In Google Search Tests Hiding URLs In URL Bar

2020/01/30

So domains are the most important part of the URL, eh? Well, here is Google Chrome testing hiding the Google search URL from displaying and instead just showing the query you entered into Google

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Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

2020/01/30

Trust in marketing —how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why

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Google Search Patent Update – January 29, 2020 via @theGypsy

2020/01/30

Here are a few interesting Google patents that recently have been granted.

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Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

2020/01/30

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year. Please visit Search Engine Land for the full article.

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Did Forbes Google Search Traffic Just Completely Die?

2020/01/30

A senior writer at Forbes, shared some data on Twitter showing that Forbes.com has seen a huge and very concerning drop in traffic from Google organic search. He said traffic is “down circa 10x” starting January 27th at 11pm ET.

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Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

2020/01/30

Updates to Microsoft Advertising include a broad rollout of responsive search ads, clearer performance reporting, and expanded text ads changes. The post Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern appeared first on Search Engine Journal

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Google: Mixed Languages In URLs Are Fine For Search

2020/01/30

Google’s John Mueller said it doesn’t hurt you to used mixed languages in your URLs but it might confuse users who look at your URLs. John was asked on Twitter “Mixing language in url path” is it bad

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