Archive for January, 2020

Make it easy for search engines to rank your website in 2020

2020/01/03

Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.

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Microsoft Advertising launches sweepstakes for advertisers

2020/01/03

Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany. Please visit Search Engine Land for the full article.

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The consumer decision journey will drive paid search in 2020

2020/01/03

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Please visit Search Engine Land for the full article.

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Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

2020/01/03

The post Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo appeared first on Online Marketing Blog – TopRank® .

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Machine learning will free up time to be more strategic with accounts in 2020

2020/01/03

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Please visit Search Engine Land for the full article

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Make 2020 the year for e-commerce to get better with the mobile experience

2020/01/03

It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Please visit Search Engine Land for the full article

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A wishlist of improvements for Google My Business in 2020

2020/01/03

Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year. Please visit Search Engine Land for the full article.

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New challenges ahead for attribution with the rise of intelligent tracking prevention

2020/01/03

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

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2020 will be the year to get our data right

2020/01/03

A reliable data flow will help automation tools we started to use in past years do their jobs better. Please visit Search Engine Land for the full article.

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