Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year. Please visit Search Engine Land for the full article.

This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results. Please visit Search Engine Land for the full article.

Google has changed the button for your local knowledge panel from “write a review” to “get more reviews” for the businesses you manage. When you click that new button, Google gives you a way to share with people the ability to leave reviews for your business, as opposed to taking you to write a review.

About six months ago Google was testing an option to select or “choose” your area or location when a local pack comes up in the search results. Well, now I even see the “choose area” link for local pack results after six-months of testing.

Posted by Cyrus-Shepard New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages

Here is a recap of what happened in the search forums today…

Roger Montti posted on Twitter that he is seeing more and more spammers using a technique to spam Google through videos. In short, the spammers would find the top ranking content, use text-to-speech software to create automated videos of the content, while using the featured image as the background to the video

Google’s John Mueller said that persistent 5xx error responses to Google’s requests by your server would result in Google slowing its crawl of your web site. John wouldn’t say if there is a specific percentage of your site’s URLs that are required or a specific number.

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. Please visit Search Engine Land for the full article.

Here are 11 useful tips that will help you whip up brilliant headlines. The post 11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg appeared first on Search Engine Journal .