Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially when it comes to B2B marketing. For 2020 we’ve gathered together no fewer than 50 events that place an emphasis on B2B marketing in all its facets, and we’re thrilled to present the list here, in chronological order

Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead. The post Paid Media & Privacy: What’s Changing & What It Means for Marketers via @ArianneDonoghue appeared first on Search Engine Journal .

Hope you have fun watching two bloggers joke around with each other. Please visit Search Engine Land for the full article

Bastian Grimm said he is now seeing the new GoogleBot useragent name being used for almost all crawling now. But some are still seeing Google use Chrome 41, not the latest version of Chrome as the useragent. John Mueller from Google said as of now, “the 41 you see is mostly the user-agent used when requesting resources – rendering is done with a modern Chrome version.”

Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads. Please visit Search Engine Land for the full article

Let’s say you have a large multilingual site and all your pages are translated into the localized language. So page A in the US has the same content as page X in France, but the content is translated into French on page X

Google’s John Mueller said “no” it is not worth signing up for dofollow profile links. He said that in a Reddit thread where the user asked “Are dofollow profile sign ups worth it?” John responded with “no” and then walked away.

Here is a recap of what happened in the search forums today…

Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The post Bing Implements UX Change to Reduce Missed Clicks via @MattGSouthern appeared first on Search Engine Journal