By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories. Please visit Search Engine Land for the full article

Jim Boykin from Internet Marketing Ninjas invited me to his office to sit down and chat about links. The funny thing is, he came to my office like 15 years ago to build links, no joke…

Here’s what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal

Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same.

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Please visit Search Engine Land for the full article.

Looking for books about PPC marketing?

Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose?

The subscription-based product can also be used to identify review trends across sites. Please visit Search Engine Land for the full article.

Join us February 19-20 for an unrivaled training experience in San Jose. Please visit Search Engine Land for the full article

Google had a bug with the method of verifying your web site or property within Google Search Console through Google Tag Manager. This has now been fixed according to Google and those who had issues might need to now reverify their properties now