Archive for March, 2020

Optimizing for Google Discover: Key Areas to Focus On via @TaylorDanRW

2020/03/25

Here are a few main things to consider when optimizing your content for Google Discover.

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How B2B companies can be proactive about managing paid media during COVID-19

2020/03/25

To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn’t tone deaf to the crisis. Please visit Search Engine Land for the full article.

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Safari Announces Full 3rd Party Cookie Blocking via @martinibuster

2020/03/25

Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers. The post Safari Announces Full 3rd Party Cookie Blocking via @martinibuster appeared first on Search Engine Journal .

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Accessibility for Digital Businesses: How Your Company Can Be a Leader via @kim_cre8pc

2020/03/25

Here’s why adopting accessibility guidelines is the ethical thing to do for companies with public-facing websites or software products. The post Accessibility for Digital Businesses: How Your Company Can Be a Leader via @kim_cre8pc appeared first on Search Engine Journal .

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What 8 of the Top Marketers Do on Social Media via @brie_e_anderson

2020/03/25

Learn what eight top marketers are doing to create an engaged following and successful business on social media.

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50+ Top B2B Marketing Insights From Recent Emerging Trend Reports

2020/03/25

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning of 2020, and we already have a wealth of insight to learn from new research data that has come out in recent marketing reports. We’ll take a look at: Impressive Results in a Growing Influencer Marketing Industry Social Media Changes & The Rising Importance of Trust The Global Impact of Artificial Intelligence (AI) The Role of Emerging Digital Interfaces in B2B Marketing How Voice & Conversational Search are Reworking Traditional Search Engine Optimization (SEO) How One-To-Few Publishing is Poised for B2B Emergence With all these and more, let’s dig in and examine over 50 of the emerging marketing trends and statistics that are likely to play important roles in the B2B marketing world of tomorrow.

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Video: Hamlet Batista on scaling and automating SEO with code

2020/03/25

Yep, we even talked a bit about using Python here. Please visit Search Engine Land for the full article

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Google Search More Button Showing In Different Colors

2020/03/25

If you do a search in Google that triggers some of those answer cards that have a circle “more” button, you may see Google show the button in one of many colors. I’ve seen orange, green, brown, gray and others.

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Bing Now Supports SpecialAnnouncement Schema

2020/03/25

Bing announced that is now supports SpecialAnnouncement schema. Bing said “Bing may consume case statistics from government health agencies at the country, state or province, administrative area, and city level that use the schema.org markup for diseaseSpreadStatistics associated with a SpecialAnnouncement.”

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