As events go virtual, get postponed, or altogether cancelled due to coronavirus – Google is supporting new types of event schema. The post Google Rolls Out New Types of Event Schema as COVID-19 Causes More Cancellations via @MattGSouthern appeared first on Search Engine Journal

Normalcy makes us happy, even if that normalcy is change. And that is what we seem to have this week with another unconfirmed Google search ranking algorithm update this week. This update may have started on Monday, March 16th and continuing through today

Save resources and make smarter decisions with your campaigns when you leverage SEO and PPC insights for mutual benefit. The post 7 Ways SEO & PPC Can Help Each Other via @coreydmorris appeared first on Search Engine Journal .

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.

Here’s how analyzing search queries, intent, and on-site behavior can help you better connect with your target audiences. The post Search Audiences & User Intent: SEO’s Secret Weapon via @kcmelton01 appeared first on Search Engine Journal .

Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time. Please visit Search Engine Land for the full article.

Want to make your PPC ads stand out? Optimize your Google Ads by making

Does adding schema help improve your search rankings?

Are you committing any of these sins with your social media content?

The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advances the Internet and its 50-plus year history has made possible. As a remote worker for the past 13 of my 36 years working in online communications, I’ll offer up a selection of tips to keep in mind as we all adjust to the numerous business changes brought about by COVID-19.