Archive for March, 2020

Automated Intent Classification Using Deep Learning in Google Sheets via @hamletbatista

2020/03/13

Now we can perform automated intent classification by using Google Sheets and a BERT-powered predictive model. The post Automated Intent Classification Using Deep Learning in Google Sheets via @hamletbatista appeared first on Search Engine Journal .

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Search Buzz Video Recap: Google & Bing Search Algorithm Changes, People Also Ask Reductions & COVID-19 Adjustments

2020/03/13

Firstly, I am doing this video from home and it was super early and I didn’t want to wake the family, so I look like more of a mess than normal. On the search news, we may have had a Google search update this week…

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Living with Mental Health Challenges via @beanstalkim

2020/03/13

Here’s my experience as the support person of someone living with anxiety and OCD. The post Living with Mental Health Challenges via @beanstalkim appeared first on Search Engine Journal .

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Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

2020/03/13

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts Content Consumption and Production Trends for B2B Marketers Creating brand awareness, educating audiences, and building credibility and trust are the three top B2B content marketing goals, according to a new report on content consumption and production trends. Blog posts, customer testimonials and reviews, and whitepapers were the most effective methods for moving prospects along the sales funnel, the report revealed

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WordPress Popup Builder Contains Serious Vulnerabilities via @martinibuster

2020/03/13

Potentially 100,000 sites are exposed to a serious WordPress plugin vulnerability The post WordPress Popup Builder Contains Serious Vulnerabilities via @martinibuster appeared first on Search Engine Journal .

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Data suggests there’s still no corporate or brand bias in Google results

2020/03/13

Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated. Please visit Search Engine Land for the full article

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Google In This Video Key Moments Shows Multiple Times?

2020/03/13

Google launched key moments for videos in the Google search results last September. But generally you only see one video that shows the “in this video” key moments timeline in search. Brodie Clark posted a screen shot on Twitter showing it come up numerous times for several videos.

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Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

2020/03/13

Posted by rjonesx. We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly

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Google: We Have No Mechanism To Block Indexing Parts Of Pages

2020/03/12

Google’s John Mueller said there is currently no official “mechanism to block indexing of a part of a page.” There are “hacky ways” he said but nothing official from Google like a googleon/googleoff tag that is supported only for the Google Search Appliance, not Google web search (the public search engine).

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