Here is a recap of what happened in the search forums today…

Reddit is launching an ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The post Reddit Launches a Twitter-like Ad Unit: Trending Takeovers via @MattGSouthern appeared first on Search Engine Journal .

We reported last week that Googlers are being encouraged to work from home and many cancelled speaking events. It seems like Google has grounded international travel for its employees.

The reviews site wants to stop Google’s “self-preferencing” in the local SERP. Please visit Search Engine Land for the full article

Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. The post Google Ads Expands Portfolio Bid Strategies With More Options via @MattGSouthern appeared first on Search Engine Journal

With ad spend expected to fall in many sectors, media buyers share what they’re seeing on the ground. Please visit Search Engine Land for the full article

Google’s John Mueller responded to a comment about Google’s guidelines around “Use the robots.txt file on your web server to manage your crawling budget by preventing crawling of infinite spaces such as search result pages.” He said this is less about spam and more about ” watering down your indexed content with useless pages that compete with each other.”

Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. The post Google Provides Guidance to Businesses Affected by Coronavirus via @MattGSouthern appeared first on Search Engine Journal .

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

Search engines are now smart enough to realize what are headings or titles, even if we don’t explicitly tell them. The post How Much More Effective Are Headings Than Formatted Text? via @RyanJones appeared first on Search Engine Journal