Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky. The post Match-Type Changes & Campaign Structure Choices via @navahf appeared first on Search Engine Journal .

How does Google understand what pages are in a set of pagination?

The video timeline feature is getting more visibility in mobile search. Please visit Search Engine Land for the full article.

Let’s dive into four ways social media can be used to improve your content marketing efforts. The post 4 Ways to Improve Your Content with Social Media via @kristen_vaughn appeared first on Search Engine Journal

Check out the all-new programming coming to Seattle June 8-10. Please visit Search Engine Land for the full article

You already know what B2B influencer marketing is . It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more

Learn the skills you need to grow your business at WordStream’s Growth Academy – for free. The post Growth Academy: Your Online Advertising Training Made Easy via @wordstream appeared first on Search Engine Journal

Google tells businesses to ask for free SEO audits BEFORE hiring an SEO. SEO community response is swift

Google posted in the Google My Business help area that it wants businesses affected by COVID-19, the coronavirus, to update your profile to provide the most accurate information.