Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive. Please visit Search Engine Land for the full article.

Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. The search giant is investing huge sums of money and brain power into organizing the ever-increasing amounts of content on the web in a way that prioritizes accuracy and credibility.

This guide will teach you how to create a great mobile-first website your users will love. The post How to Achieve Mobile-First Success via @BrianHarnish appeared first on Search Engine Journal .

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn how they differ here. The post The Difference Between Content Marketing & Content Strategy (& Why You Need Both) via @JuliaEMcCoy appeared first on Search Engine Journal .

The author bio can be a trust building signal to readers that can indirectly impact search results and sales.

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The post Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern appeared first on Search Engine Journal .

Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among women than men.

How to fight back against excessively deep pagination and regain rankings. The post Excessively Deep Pagination Can Impact Search Traffic via @martinibuster appeared first on Search Engine Journal .

Google updated its guidelines for the use of FAQ structured data with recommendations regarding repetitive content. The post Google Discourages Repetitive Use of FAQ Structured Data Markup via @MattGSouthern appeared first on Search Engine Journal .