Archive for April, 2020

Will The Next Google Broad Core Algorithm Update Be Delayed?

2020/04/17

Some webmasters and SEOs are asking if Google will be delaying the next broad core algorithm update. Google generally pushes out one of these core updates every quarter or so, and it has been a few months since the last core update – January 13, 2020 to be exact. So will Google be releasing one soon or will it be delayed?

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Google: It Is Good Practice To Specify A Canonical

2020/04/17

Google’s John Mueller said it is good practice to specify a rel=canonical. John said this is regardless of framework and is espesially true when “you have preferences regarding the URL shown.”

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Google Waives Ad Serving Fees for News Publishers via @SusanEDub

2020/04/17

For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager. The post Google Waives Ad Serving Fees for News Publishers via @SusanEDub appeared first on Search Engine Journal .

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Search Buzz Video Recap: Bing New Snippet Controls, Google EAT, COVID Searches & Core Updates

2020/04/17

Catching up on two weeks with this video, I start with the news that Bing added support for snippet control meta tags…

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What Google’s Search Relations team has been doing in response to COVID-19 [Video]

2020/04/17

As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg explains some of the company’s initiatives in this clip from Live with Search Engine Land

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35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova

2020/04/17

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them.

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17 Ways to Help Small Businesses Impacted by COVID-19 via @MaddyOsman

2020/04/17

Here are a few ways we can support small businesses impacted by COVID-19. The post 17 Ways to Help Small Businesses Impacted by COVID-19 via @MaddyOsman appeared first on Search Engine Journal .

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Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It via @digital_future

2020/04/17

Pave your path to a more successful recovery from COVID-19 with these three steps. The post Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It via @digital_future appeared first on Search Engine Journal .

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Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data…

2020/04/17

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now 82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer How Bad Data Hurts B2B Companies [Infographic] Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company’s bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic] Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning

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Google allows retail chains to Post at scale via GMB API — will it last post-COVID?

2020/04/17

Google Posts are free and can be a very effective communication or promotional tool. Please visit Search Engine Land for the full article.

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