While working remotely has kept some businesses online, it has also made analytics and cookie data less reliable. Please visit Search Engine Land for the full article

Microsoft Ads has added cookie-based audience specifications to their Experiment feature. The post Microsoft Ads Introduces Cookie-Based Experiment Feature via @SusanEDub appeared first on Search Engine Journal .

Google continues to dominate organic search. Please visit Search Engine Land for the full article.

Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions

Since robots.txt files impact crawling, it’s important for site owners to understand how it’s treated by search engines.

Google, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location brands. Please visit Search Engine Land for the full article

Google warned us almost a year ago that it would be discontinuing the AdSense apps for iOS and Android. Google finally removed them and you can no longer download them from the the Apple App Store or Google Play Store. But if you have the app on your device, it should still work for now

Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade. Please visit Search Engine Land for the full article.

Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade. Please visit Search Engine Land for the full article

Help your clients build businesses that can weather turbulent times with these seven short-term adaptive marketing strategies. The post Adaptive Marketing: How to Make Your Clients’ Businesses More Agile via @iPolitics appeared first on Search Engine Journal .