This guide will teach you how to build a model to predict whether adding keywords in title tags can increase organic search clicks. The post A Practical Introduction to Machine Learning for SEO Professionals via @hamletbatista appeared first on Search Engine Journal .

It was a busy week because Google released a big core ranking update named the Google May 2020 Core Update. This update was big, really big and many are reporting major changes to their sites. Google Discover traffic, like with any core update, may have been impacted as well with this update…

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal

Here are 100 common link building terms and what they actually mean. The post Link Building Terms You Should Know: The Ultimate Glossary via @JulieJoyce appeared first on Search Engine Journal

YouTube’s announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19. The post YouTube Expands Ad Formats for TV Screens via @SusanEDub appeared first on Search Engine Journal .

Here’s how personality assessment tools helped me become more empathetic with staff and work more effectively as an agency owner. The post How to Use Personality Profiling in an SEO Agency via @stekenwright appeared first on Search Engine Journal

How COVID-19 Is Impacting Business Event Planning 70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs Google ad sales steady after coronavirus drop; Alphabet leads tech share rally 2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google’s ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results

Google’s John Mueller on Search Console data lag during Broad Core Algorithm Updates The post Google Update and Search Console Lag via @martinibuster appeared first on Search Engine Journal .

Yesterday was a fun day in the SEO space, at the expense of LinkedIn. LinkedIn’s www.linkedin.com pages dropped out of the Google search results for about 10 hours.