Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO.

Here is a recap of what happened in the search forums today…

This is just a gentle reminder that when Google does a core update, that it does not only impact the rankings in the main Google search results. Core updates do impact Google Discover results as well

Google can now show if a specific location, pharmacy, etc, is a COVID-19 testing center and what requirements there are to be tested. Mike Blumenthal shared a screen shot of a Walmart store that has this testing set up and that in this one, you do need an appointment to be tested.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site’s SEO performance. The post A/B & Multivariate Testing for SEO: How to Do It the Right Way via @rachellcostello appeared first on Search Engine Journal

Google has added a new feature to Google My Business for hotels. This is a new feature lets hotels add if they offer free or discounted rooms for COVID-19 responders

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Critical vulnerabilities in Elementor Pro allows hacker control of website The post Elementor Pro Critical Vulnerability via @martinibuster appeared first on Search Engine Journal .

Looking for better results in your enterprise SEO efforts? Start by identifying your “champions.” Here’s how. The post Why Enterprise SEO Needs a Champion via @SEOGoddess appeared first on Search Engine Journal

These seven popular myths and misconceptions about link building are causing more harm than good. The post The 7 Worst Link Building Myths Holding Back Your Campaign via @krisjonescom appeared first on Search Engine Journal .