Looking to reenter your PPC ads back into the SERPs?

Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns. The post Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On via @christijolson appeared first on Search Engine Journal .

Here are five link earning ideas to consider when planning out your content strategy. The post A Guide from Link Building to Link Earning via @annaleacrowe appeared first on Search Engine Journal .

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020? The traditional image of dull B2B marketing has been turned on its head in recent years, and we wanted to explore 10 top myths and show how the state of B2B marketing has gone from bland to unforgettable. Let’s dig in and break down the biggest B2B marketing myths, and look at how your brand can benefit from the new era of business marketing

Join us online for SMX Next, a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. Please visit Search Engine Land for the full article

Google’s John Mueller remarks on sites that use Quora for link building The post Google on Using Quora for Links via @martinibuster appeared first on Search Engine Journal .

Ethan Lazuk shared a screen shot showing how a snippet was recently updated by Google but the people also ask version was not, and was still showing the 2017 version. This shows that Google can show a snippet in two different spots from different times those snippets were indexed.

The devices have reached 50% of US homes, but fallen flat as a channel Please visit Search Engine Land for the full article.

Google announced yesterday that news sites no longer need to publish using AMP to be seen in the top stories carousel, specifically for COVID-19 related news. Google said for other news topics you need AMP, but there is now an exception made for COVID-19 related news.