Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Please visit Search Engine Land for the full article.

Shopify stores may need to create blog content to rank for keywords that seem strictly transactional. Please visit Search Engine Land for the full article.

Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What if we view the webinar itself as an end — an extremely valuable marketing tool on its own

The COVID-19 pandemic has pushed many SEO agencies to rethink their business and seize emerging opportunities. So what comes next? The post What Will Post-Pandemic SEO Agencies Look Like?

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches.

Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that.

Today is Memorial Day in the United States and the search engines; including Google, Yahoo and Bing have dressed up for the day. Google has historically done nothing for the day, but last year they went with a grayed out logo and flag theme

Hillel Fuld (@HilzFuld) is someone I’ve known for a long time. He isn’t an SEO but he is super well connected with everyone I know in Israel and has a speciality in helping Israel start ups succeed. He also has helped me with SMX Israel in terms of finding speakers and some sponsors…

A search algorithm is actually a massive collection of other algorithms.

The post Why SEO & Influence are Critical to Pandemic Era Content Marketing appeared first on Online Marketing Blog – TopRank® .