Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.

What is “engaging” content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more. The post What Does It Mean to Create Engaging Content

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right?

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner. Please visit Search Engine Land for the full article

We have seen Google add the “get online care” details to a local panel, when you click on a medical and health related local result in Google.

In early March, Google added a feature to Google My Business that allow car dealerships to have multiple Google My Business listings within Google Local and Google Maps. But now it seems that for some dealerships, the service listing is showing above the main dealership listing – which is causing problems for these dealerships

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury’s, and Marks and Spencer combined

Here is a recap of what happened in the search forums today…

Twitter is testing a new feature that will allow users to record voice clips to publish as tweets.

Brian Freiesleben spotted a new feature Google is testing in Google Image search. When you click on an image preview on mobile, he saw Google showing related or query expander drop downs under the image. When you click on it, it shows more information about that image