Again, Google has said that it does not look at [Google] Analytics bounce rate data for ranking web sites. John Mueller of Google said in a webmaster hangout video at the 25 minute mark, “I think there’s a bit of misconception here that we’re looking at things like the analytics bounce rate when it comes to ranking websites, and that’s definitely not the case.”

How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry. Please visit Search Engine Land for the full article.

Ever heard of the phrase “content is king”? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer! The post What Is Better for Product Pages & SEO: Content or Backlinks?

Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue. The post Snapchat Launches Ads Certification Program via @SusanEDub appeared first on Search Engine Journal .

The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing. Please visit Search Engine Land for the full article.

Google’s John Mueller made it clear what Google does about guest posting for links. The post Google Cautions Against Guest Posting – This is What’s Really Going On via @martinibuster appeared first on Search Engine Journal .

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.

We need a person or group within who can get us all rowing the boat in the same direction. So who wants to step up? The post The Leadership Vacuum of Search Engine Marketing via @tonynwright appeared first on Search Engine Journal .

Did you know that the Google Merchant side of things crawls a bit differently than the rest of Google. Google’s Martin Splitt said on that podcast this morning that the Google Merchant team will first try the HTML only and if it cannot find what it needs, then it may render the page.

Launching a Google Ads remarketing campaign? The success comes within the setup. Discover the five crucial steps to complete your campaign.