Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ LinkedIn introduces new retargeting tools LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced.

The update will roll out in the U.S. and Canada this year

Cumulative Layout Shift is becoming a ranking factor in 2021. Learn what it is and how to optimize for it. The post Cumulative Layout Shift – Overview of 2021 Google Ranking Factor via @martinibuster appeared first on Search Engine Journal .

There has been some confusion, sorry to say it, around this nofollow link attribute change from last September. In short, Google made a change to the nofollow link policy, that starting on March 1, 2020, Google can look at a nofollow link attribute as a hint and not as a directive

Google has updated its legal troubleshooter form to allow users to submit requests to take down counterfeit goods from the organic search results.

Mark Williams-Cook shared some data on Twitter that shows that Google’s people also ask box is now going two-to-three deeper with more results as you click deeper.

Posted by BritneyMuller Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most

Google is once again testing placing dividers between search results. This new test was spotted by Vlad Rappoport and posted on Twitter.

Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users. The post Facebook Search Results Now Include Wikipedia Knowledge Panels via @MattGSouthern appeared first on Search Engine Journal