Apple has updated the “about Applebot” help documentation page the other day and in that document it lists information about how Apple ranks web results. It also updated information around Applebot.

What Shopify store owners and SEOs can do to overcome platform challenges and rank higher. Please visit Search Engine Land for the full article.

Interested in scalable text generation? Learn how to programmatically generate copy for ecommerce category pages using a transformer-based language model

Billions will be lost to digital marketing if SMBs close their doors. Please visit Search Engine Land for the full article.

Amid the economic crisis, SEO roles are popping up all over. Learn what skills enterprise companies are looking for when hiring SEO professionals

Here is a new test Google is running, where when you do a search on mobile, scroll down and then scroll back up, Google will show you other search refinement options for your original query. I cannot replicate this but Brodie Clark posted a video of this in action

Google is surfacing product attributes such as “Material” in Shopping ads. Please visit Search Engine Land for the full article.

Did you know that link remediation, link removals, and disavows should be a regular process? Learn how to take advantage of this critical SEO task. The post The Basics of Link Remediation, Link Removals & Disavows via @BrianHarnish appeared first on Search Engine Journal .

Microsoft announced yesterday it is offering free high quality images from ShutterStock for use in Microsoft Advertising’s image ads. “To help you find the right images for your campaigns, we’re partnering with Shutterstock to provide you free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising,” Microsoft said.

Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content